Analysis of Word Formation Process in Online Advertisements
نویسندگان
چکیده
This study aims at finding the types of word-formation processes in online advertisements and analyzing how those are used. The data source was obtained from official shampoo advertising websites YouTube during 2020. It used a descriptive qualitative method by applying theory word ordering proposed several linguistic experts namely O'Grady Guzman (1996), Hatch Brown (1995). From analysis conducted, researcher found 9 out 12 existing including compounding, borrowing, initialization, clipping, back-formation, inflection, derivation, clitization. Among all, words within scope formed through process borrowing. However, coinage, acronyms, onomatopoeia were not found. In addition, results also showed that catchy serve to explain description function products. 
 Keywords: Online Advertisement, Shampoo, Word Formation, Website
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ژورنال
عنوان ژورنال: RADIANT
سال: 2023
ISSN: ['2723-4614']
DOI: https://doi.org/10.52187/rdt.v4i1.136